In November 2026, Viva panettone is competing for the third time at the Coppa del Mondo del Panettone, the Panettone World Cup. In 2021 and 2024, Le Signature, our traditional panettone, allowed us to represent Canada among the best artisans and to compete in the world finals in Lugano, then in Milan. This year, we're changing playing fields: we're presenting Le Tutto Choco in the chocolate panettone category.
What is the Coppa del Mondo del Panettone?
The Coppa del Mondo del Panettone is an international competition dedicated to artisanal panettone. It brings together selected artisans and a professional jury that tastes and evaluates each panettone.
For us, it's much more than a contest. It's a chance to put our Montreal craftsmanship to the test, to measure ourselves against artisans we admire, and to search for that little something that takes a panettone from good to exceptional.
Why panettone is the Everest of baking
It all starts with our natural sourdough starter, which comes from the Morandin family in Piedmont and is more than a hundred years old. Then it takes patience: 3 fermentations and 72 hours of work go into making our panettones.
This long process develops the texture, the aromas and, above all, the structure. That structure is exactly what makes panettone so fascinating, and so difficult to get right.
A good panettone must be light and airy enough to offer that soft, stretchy crumb we love so much, while being strong enough to support its own weight and all of its filling. It's all about finding the right balance between the dough, the fermentation, the baking and the ingredients.
Chocolate panettone: a whole different challenge
Chocolate brings richness, texture and intensity. But it has to be incorporated into a very delicate dough without weighing it down, drying it out or masking the subtleties of the starter and the fermentation.
Too much filling, and the panettone risks collapsing on itself. Not enough, and you lose the indulgence. It's all a question of balance.
Our goal with Le Tutto Choco: a chocolate panettone that's indulgent, of course, but above all balanced, airy and complex. The kind of panettone that makes you want a second slice, then a third.
Test, start over, adjust
Since day one, our ambition has been simple: to make an exceptional panettone, made right here in Montreal, accessible to as many people as possible. To get there, we're constantly looking for ways to do better.
Some of our recipes require an average of about ten rounds of testing before they're finalized. In baking, the little details make all the difference.
For the Coppa del Mondo, Éric pushed the research even further: he has been working on this recipe for about a year.
Taste like a World Cup judge
Want to experience the competition from the inside? We've created a contest to test your knowledge and rate our panettones just like a Coppa del Mondo judge would. Play along for a chance to win a panettone.
And to taste the panettone representing us this year: Order our chocolate panettone
Follow the adventure on our social media with #GoVivaGo.