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The Panettone World Cup is an international competition dedicated to artisanal panettone. It brings together carefully selected artisans and panettone makers from around the world, who submit their creations to a professional jury.
Viva panettone won the North American final of the Coppa del Mondo in 2021 and 2024 with its traditional panettone Le Signature. In 2026, Viva is participating for a third time in the chocolate panettone category.
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