Viva panettone, a Canadian company specializing in the production and marketing of high-end panettone, celebrates the baking of its 100,000th panettone. Coincidentally, this one is a Quebec strawberry panettone. This flavour embodies the company's vision: to respect Italian tradition while adapting this iconic product to Canadian soil.
Mission accomplished for Viva panettone
Since its creation in 2021, Viva panettone has risen to the challenge of locally producing Italian traditional panettone. This means exclusively using a panettone sourdough starter and making the product from two doughs, a fermented dough followed by a dough risen in a mould.
"Any artisan who takes on panettone deserves respect. However, I must admit that making this brioche on a large scale, and in North America, is an additional challenge. We are indeed far from the panettone's original culture," explains Éric Goeury, artisan, co-founder and co-owner of Viva panettone. "We had to find suitable equipment, appropriate packaging, we even had to learn to candy our own fruits to have access to products that meet the quality standards we wanted for Viva," says Éric.
"Making our 100,000th panettone is a very emotional moment. Three years ago, we knew we had unique know-how and an exceptional product, but it was impossible to predict how the public would receive it. In the end, we were overwhelmed, and the demand for our products continues to grow," explains Anthony Daniele, artisan, co-founder and co-owner of Viva panettone.
"Since the creation of our company, we have developed about twenty unique panettones. In addition to our traditional panettone with homemade candied citrus fruits and exceptional vanilla (Official Selection of the 2024 World Cup), we work with emblematic Canadian products such as maple, haskap, cranberry, apple, and sweet clover," continues Anthony.
"By creating this company, we wanted to democratize access to artisanal panettone, which before was often limited to the clientele of a handful of local artisans. Today, we can say: "mission accomplished", because in 3 years, 100,000 panettones have been distributed across Canada," proudly says Éric Goeury.
A Canadian panettone at the World Cup
Viva panettone's Le Signature panettone recently won the North American qualifiers in New York and was selected to be presented in the final of the Panettone World Cup in Milan in November 2024. Only 30 panettones were selected for this grand final.
Gourmet rendezvous
The Viva panettone team awaits you on Sunday, July 21st, from 11 am to 1 pm at Mlle Catherine's shop at 423 Place Jacques-Cartier (Montreal) for a free tasting of the strawberry panettone. On this occasion, Mlle Catherine will offer an exclusive frozen delight for sale: a scoop of ice cream on a slice of panettone accompanied by a homemade strawberry coulis.
About Viva panettone
Viva panettone is a Montreal-based company specializing in the production of artisanal panettone. Its artisans are committed to offering their customers a high-end panettone, made with the best possible ingredients and whose flavours are renewed with the seasons. Viva's panettones are 100% natural and carefully handcrafted with a mother yeast in Olympic form. These characteristics allow the panettones to keep for several weeks without added preservatives.
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For more information: Marie-Ève Chaume – marieeve@vivapanettone.com – +1 (514) 951-5498
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