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The Panettone World Cup is an international competition dedicated to artisanal panettone. It brings together carefully selected artisans and panettone makers from around the world, who submit their creations to a professional jury.
Viva panettone won the North American final of the Coppa del Mondo in 2021 and 2024 with its traditional panettone, Le Signature. In 2026, Viva will participate for the 3rd time, competing in the chocolate panettone category.
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